The Courage to Be Visible Before You Need to Be

Kim Bohr, CEO of SparkEffect and host of Courage to Advance, sees it all the time: leaders who don’t think about professional visibility until they’re forced to. A layoff, a reorg, a pivot they didn’t plan for. And suddenly they’re trying to build a presence from scratch on a platform they’ve been ignoring. That’s not just inconvenient. That’s starting from zero when the stakes are at their highest.

The common pattern is to treat professional presence as someone else’s job. The marketing team handles the brand. The company page is there. But the reality is simpler than that: people trust people, not logos. Company pages generate almost no real engagement. And a leader who only shows up when they need something is working from the same deficit as someone who only calls a friend when they need a favor. You feel the difference. So does everyone else.

In this episode, Kim sits down with Nina Froriep, a visual storyteller, Emmy-winning producer, and LinkedIn content strategist who spent the early part of her career producing for Oprah and winning awards in documentary filmmaking. When the industry shifted, she turned that storytelling skill toward helping business leaders show up authentically through her firm, Clockwise Productions.

What You’ll Discover

• Why leaders who wait until a crisis to build their network are already behind
  
  
• How Nina’s move from Oprah to LinkedIn showed her that less production builds more real connection
  
  
• The “List of 25”: a simple way to keep professional relationships warm before you need them
• Why sharing personal things you care about (a dog, a photo exhibit, a place you love) actually builds professional credibility
  
  
• How LinkedIn’s algorithm penalizes inconsistency and why once a week is plenty
  
  
• Why engagement, not posting, is the real growth strategy right now

“If we create a void, it will be filled with conjecture. So give them something about you personally.” — Nina Froriep

Courage to Advance is where we talk to leaders who are building the organizations they wish existed. Hosted by Kim Bohr, CEO of SparkEffect. New episodes drop every second, third, and fourth Tuesday of each month

Subscribe and listen at https://couragetoadvancepodcast.com